U & G + N. P.

Uses and Gratifications theory focuses on the user consuming media.
~ Blogging is media creation.
~ Bloggers do fulfill and gratify needs.

Fisher's Narrative Paradigm goes beyond uses and greatifications.
~ N.P. is a filter for motives to determine if the communication (post) is a "reliable, trustworthy, and desirable guide to thought and action in the world" (Fisher, 1985, p. 351).