Blogs are an extension of the individual

~ Blogs have matured into multi-media, Web 2.0 places for communicating facts, opinions, thoughts, and even research of an individual or a group of individuals into cyberspace.

~ Blog posts are a form of narrative that reflects a blogger's perspective and judgment (Baumer, Sueyoshi, & Tomlinson, 2008).

~ Bloggers tend to be sensitive and open to adventures. They use identifying information while sharing personal experiences (Guadagno,  Okdie,  & Eno, 2008)