Scholars have studied bloggers and their blogs

Genres studied include:

~ Political
~ Personal (Mommy Bloggers)
~ Corporate
~ Bloggers in general
~ More recently, religious bloggers

However, there is a dearth of studies about Christian blogger motivations.

A blog is a medium of communication

  ~ More blogs are created daily than books published in a year (Neilson, 2011)

~ The top three blogging sites—
       Blogger, Tumblr, & WordPress
       —reach 1 in 4 online users per month in the United States (Neilson, 2012).

~ Blogging is a significant medium of communication.